What Is SEO?
You've probably heard the term SEO being thrown around quite a bit, but what is it really all about?
SEO stands for Search Engine Optimisation and that is what it all comes down to: Optimising your website content for the purpose of higher search engine rankings and more website views from your target audience.
So, What is SEO Blogging?
SEO blogging is when you utilise your blog page to the best of it's ability: Providing great, customer-friendly content that gets searched for, read and shared at the same time as writing for search engine optimisation using targeted keywords, mobile first layout, metadata, tags and more.
The more you update your blog, the more you'll reap the rewards. Creating blogs that are designed for your clients to find in their searches, that keep them on your website for longer and boosts engagement will in turn bump up your web page ranking like nothing else.
Aside from the technical end of things, keeping your website updated with excellent blog content is a fantastic way to keep in touch with your customers and give your brand a voice. 60% of consumers feel more positive about a company after reading custom content on its site.
Keep your website updated with fresh content for both your customers and search engines.
Regularly updated, SEO-friendly creative content that is unique to your website encourages search engines to push your website to the top of search rankings.
Relevant & On-Brand
Knowing your brand and what your customers want to read is a big part of creating effective blogs.
I will work with you to understand your ethos, goals and target audience before putting in the work researching all of the current trends and keywords to use for the best results.
Let's face it - everyone wants to be popular, especially in business!
By offering engaging content that your website viewers love to read, you'll be creating genuine popularity among the right people.
Promote your blogs on social media pages so that your readers can share them and create all the back-links you'll need for amazing SEO results!
Your customers are not interested in a faceless brand - they want to be able to visit your website and come away with a sense of who you are and why you're the best option for them.
Encourage new site visitors to make a purchase, an enquiry or re-visit at a later date whilst also letting search engines know that your website is an excellent source for their users.